Lincoln has teamed with recording artist Aloe Blacc and Interscope Records to create an interactivemusic video for his new song “Love is the Answer.”
The video – produced by Legs and directed by Radical Friend – was teased during one of four Lincoln ad spots that aired during Sunday night’s Grammy Awards telecast and is available on the Lincoln YouTube channel.
“Lincoln’s long-standing relationship in film is being transformed as we look to attract new audiences,” said Andrew Frick, group marketing manager, Lincoln. “By actively participating in this music video’s creative process, Lincoln is able to connect with open-minded individuals who want to understand the heritage of our brand while being engaged in unique and unexpected ways.”
The collaboration with Blacc is Lincoln’s latest approach to surround cultural conversation of its vehicles and amplify the brand’s digital content by providing an interactive experience that allows consumers to uncover their own version of the video. Viewers are presented with a unique audiovisual experience that features the MKZ sedan. Various camera-view selections embedded in the video allow viewers to peel back layers in order to seamlessly switch from one angle to another.
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