Beats is launching a new music streaming service, Beats Music, in the U.S. “within the next few months,” President and COO Luke Wood said today.
Beats acquired the MOG streaming service for $14 million in July 2012 to help develop Beats Music, which Wood said will aim to be different by focusing on "a very specific idea,” namely, the curation of music.
“We’re talking about real depth of personalization and knowing who I am, who you are, what we’re listening to, what we like, what we’ve listened to before and then offering up music that is highly relevant to our taste profile,” said Wood. “If you really love music, we want something that can go deep with you for a really long time. And that requires a perfect harmony between the algorithm and human curation. Between the man and the machine.”
Beats Music will be accessible from iOS, Android, and the Web. Windows 8 support will arrive after the initial launch, he said. He didn't say what will happen to MOG after Beats Music launches.
Many diehard music fans are addicted to MOG, which streams at 320 kbps, said to be the highest of the streaming services. It has a library of 16 million songs.
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